Our first priority for Trailnuggets was to create an excellent bar that meets the needs of athletes on the go, but good nutrition and great flavor are important to everyone, not just healthy fitness types. While perfecting our flavors it was not uncommon for our testers to admit sneaking a trailnugget in a kid’s lunchbox, eating one at a desk, or stashing one in a purse for a mid-day pick-me-up. Our testers were not alone, and we also admit to snacking on nuggets aboard airplanes, while camping, riding bullet trains, and yes, at our own desks.
In addition to being downright delicious, our all natural approach led to Trailnuggets complying with a number of standards that are important to food lovers everywhere: